This is the story of a visionary, a pioneer, an entrepreneur and a legend. Bernard Botejue believed in realising his dream and etched a pathway to spearhead an industry into a brand that today, nearly seven decades later, remains a formidable name in the apparel trade.
A learned yet humble man, Bernard Botejue began his career as a Library Assistant at the Ceylon Medical College. However, the turning point in his career emerged when he took up a posting as a Supervisor at Ceylon Hosiery Company. In just a few years, his entrepreneurial spirit had sparked and by 1948, he launched his own hosiery manufacturing company. This was the genesis of Bernard A Botejue Company, with just one knitting machine and three sewing machines to manufacture men's vests manned by a team of six including the founder himself, who functioned as the knitting machine operator and was responsible for fabric bleaching using firewood as the energy source. Times were tough as imports were popular but always undaunted, the Company's success knew no bounds. In just one year since its launch, the Company's illustrious team had grown to 38.