The Factory Outlet’s simple blue and white façade belies the burst of colour and style within. Its star began rising half a decade ago, when a plan was hatched for a clothing store to cater to all types of people. It shot to popularity in almost no time.
Today, exactly five years later, TFO has four branches – in Havelock Town, Pelawatta, Mount Lavinia and Ja-Ela (KZone) & Galle – and a clientele that cuts across a wide section of society. Shoppers at the store are almost as varied as the store’s founders had originally hoped for, though middle and upper middle-class clients dominate.
Quality is key. The store sells t-shirts from 500 to 2000 rupees, but whatever the price, value for money is guaranteed. The clothing here is export quality, bought from local factories. TFO is proud to proclaim that “people who walk in know we give a quality product for a moderate price”.
The store has gathered around it a client base impressed by the edge the shop has over the competition. At one time TFO had as many as 1000 Facebook ‘likes’ in one day – each one a spontaneous thumbs up from a happy customer. Right now TFO is gaining sales momentum too, with a 15 per cent to 20 per cent growth rate that sometimes shoots up as high as 25 per cent.